If you want to discover how to write clear, persuasive copy to sell more of anything and acquire a skill you can really use, this Copywriting course is for you!
About this course
If you want to discover how to write clear, persuasive copy to sell more of anything and acquire a skill you can really use, this Copywriting course is for you!
In this module we'll begin talking about why copywriting is your most valuable tool. With this tool, you can effortless write sales letters, direct mail pieces, web site copy, ads and so much more. This will come in so handy no matter if you use it in your job or in your own marketing efforts. This is "real" provable and workable information, not just some worthless theories.
Congratulations and Welcome!
Welcome and Congratulations on your very smart decision to learn the great skill of copywriting. It will serve you well now and in the future.
Copywriting is "salesmanship in print".
The ability to write good copy that sells products or services, is by far the most valuable and profitable skill you can have. If you master this skill, you should never again have to worry about money. This ability to write great copy that brings in sales on a profitable basis can The ability to write good copy that sells products or services, is by far the most valuable and profitable skill you can have. If you master this skill, you should never again have to worry about money. This ability to write great copy that brings in sales on a profitable basis can definitely be learned.
In this lesson, I'll talk a little about how I got started. I actually got my start studying and working with Gary Halbert, the great genius of copywriting. I got my start in direct mail, using the US postal service to send out my direct mail pieces.
Before you actually start writing, you need to prepare yourself with information and facts. You will learn all about my 4 steps of preparation etc.
In module two, we'll get into the action. You'll learn why it's important to do reseach first and then simply organize everything.
You'll find out why too much attention is actually to writing and far too little to research.
Most products have hidden benefits people don't generally thin of. In this lesson we'll talk about why people often buy based on only one of the benefits thaat pops out to them.
Now you will learn how to organize all your notes and how you simply spin all your facts into benefits.
Your offer or proposition is by far the most important element in your entire sales message.
You'll learn how to start collecting your very own swipe file to be used for inspiration as well as boost your copywriting skills.
Before you actually start writing your copy, you need to know to whom you will be writing. This is all covered in this lesson. I'll show you a simple trick to find information about your avatar in just a few minutes.
Finally in this module, we'll discuss why the AIDA model is one of the most successful techniques for writing copy that gets results.
In this module it's time for you to actually take your research etc and simply assembling it into your sales message. I'll show you how to write easily and without effort.
As you will discover in this lesson, it's only about your prospects and customers. You are not the hero of the sotry, they are.
We'll take a look at wah customers' wants and needs really are.
In this lesson I'll show you the 11 headline types that work wonderts.
To make it as easy as humanly possible for you, I have put together this quick start guide.
You need to start assembling your own personal “swipe file”.
A swipe file is simply a collection of good writing examples that can be used to inspire your writing and boost your copywriting skills.
Writing great headlines is one of the most important things when it comes to copywriting. On average, five times as many people read the headline as read the body copy.